Three Top Tips for Choosing a Web Design Agency

Three Top Tips for Choosing a Web Design Agency

If you’re in need of a new website, it’s imperative that you choose the right agency to undertake the work for you, but how do you know what to look for? Here are our three top tips when it comes to choosing a Nashville web design agency.

Ask Lots of Questions

One of the best things you can do is ask as many questions as possible to Advertising Agency in Nashville before coming to any decisions.

The more that you can find out about an agency the better, so don’t be afraid to pester them a little bit!

As for what you should be asking, how do they measure success? Some agencies can wow you with a flashy design, but how does the site actually function?

Things such as traffic and conversion are the whole reason that you’re investing a new website, so make sure that the agency is focusing on these things, and not just the visuals.

Also, make sure that their expertise isn’t limited to web design. According to London-based Liquid Bubble, agencies these days need to have a much broader range of skills, in other areas such as SEO and copywriting as well.

On a technical level, find out what kind of CMS they’ll be using. Ideally, you want them to be using a common one such as WordPress, Drupal or Joomla, which are backed by thousands of users, instead of perhaps an in-house platform which would essentially tie you into the agency for life.

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Check Out Their Previous Work

Head to the company’s website and see what previous work they’ve done for other clients in the past.

Do you like the look of their sites and do they feel easy to use and navigate? If the agency doesn’t list a portfolio of their previous work on their site, then you have to ask yourself why not?

Don’t be afraid to ask them to send you some examples, but if they’re not proud enough of their work to put it on their own site, then perhaps alarm bells should be ringing.

Ask for plenty of references too. When looking through references, as well as looking to see whether they achieved tangible results for previous clients, make sure that they seem easy to work with and get on with, as this is just as important!

Build a Relationship

This leads us to our final point, which is that you really need to have a strong working relationship with the agency.

Before signing on the dotted line, make sure that you actually get on with the people that you’re going to be working with, or else things could get strained further down the line.

Consider the size of the agency too. If they have a huge team, are you only going to be small fry to them?

On the other hand, if the team is too small, they might be too thinly stretched, so it’s a bit of a balancing act.

After meeting with an agency, you should start to get a good idea of whether they understand your business or not, and whether they’re going to be happy to go that extra mile to make you happy.


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