Social media platforms are great if you want to start something on your own. You can start a business like affiliate marketing or Dropshipping, or you can turn yourself into a brand.
There are multiple benefits of personal branding though. If you become a brand, you can try different things and you will not have to rely on a single niche or a single product for your success.
Competition on social media
It is a fact that there is a lot of competition on social media. You need to beat out the competition if you really wish to start making money from here.
Everyday multiple new accounts are created in a niche. If you really want to succeed, you need to outsmart all of them.
Ways to stand out of the competition
Personal branding is best to get ahead of the competition. You are not relying on a single niche that way. You can experiment multiple things and go with the one that works best for you.
To stand out of the competition, you must:
- Post consistently
- Post valuable content
- Maintain quality
- Post on a fix time, at least twice daily to target people from different time zones
- Post original content as much as possible
How to promote yourself
Marketing yourself on social media could be hard. However, you can do it easily if you print your own merchandise.
Here’s how it works:
- Find exclusive fashions design [desain busana, which is the term in Indonesian] for your merchandise or hire a designer to do it for you.
- Print your logo on all your merchandise and other products.
- Promote these products on your social media account.
- Offer discounts and run giveaways to increase reach.
Personal branding lets you outperform your competitors. Once you gain a considerate amount of followers, you can start focusing on a single niche or products.
