Exploring The Benefits Of Branded Workwear For Your Business

Exploring The Benefits Of Branded Workwear For Your Business

Branding is a hugely important element when it comes to the success of your business, whether you’re just starting out or you’ve been around for years. Decades ago, branding simply meant having a name, a slogan, and a logo of some sort, but these days branding is a little more complex.

Now, the perception of a consumer when they hear or see your company name, your credibility, and the trust that people place in your product or service all have a role to play. It is important that you understand the needs and wants of your customers and convey your understanding through every point of public contact.

With that in mind, the image of your employees and your team is one element of your branding that you should definitely give some thought to. We thought we would put together this short guide to explore some of the benefits branded workwear could offer your business.

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Uniform or a uniform look?

When it comes to your workforce, depending upon your individual business and your industry, you don’t necessarily need to have every member of staff decked out in a uniform that is branded from head to toe to present your company image. It may be that this is the right move for you, but you’ll need to decide this based on your business’s overall image and message.

A uniform gives staff a feeling of all being on the same level, and a feeling of togetherness. It also helps customers to identify who is a member of staff, for example in a retail or hospitality environment.

On the other hand, you may wish to consider simply adopting a ‘uniform look’ and asking staff to adhere to a dress code. This works well in office environments where you simply need people to look smart while representing your company during working hours. This article from ACAS explores the importance of appearance at work a little further.

Deciding what you need

Once you’ve decided on the overall look you’re going to choose for your staff, take a moment to really think about the tasks that your staff perform on a day to day basis. It’s pretty much just common sense, but make sure the clothing you choose isn’t going to restrict them in any way or be uncomfortable.

For example, in a retail or office environment where you want your staff to look smart you may want to choose a buttoned Oxford shirt, but in a more practical job role they may need hard-wearing and durable workwear. Speak to your team and see what they would feel comfortable in, and get their opinions on any items you are considering.

Print or embroidery?

Once you’ve made a decision on what level of uniform and branding you want to go for, it’s time to have your workwear produced. With your design ready to go, you’ll need to decide whether you’d like to have it embroidered or printed on your workwear.

We spoke to Stitch Embroidery, who are based in Preston, and they told us “both techniques have merit in different situations. Embroidery is much more hard-wearing and is better off used in situations where the garment will be subject to wear and tear.

However, if your logo and branding are fairly complex and intricate, printing is a good option and will work out much cheaper.”

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