Cross-Channel Campaign Management: Example of a Customer’s Journey

Cross-Channel Campaign Management: Example of a Customer’s Journey

Omni-channel marketing can also be known as cross-channel campaign management emphases on providing consistent customer experiences across all marketing channels. This all-inclusive approach is often critical in reaching intended consumers along the “customer’s journey.” As social media and other online platforms continue to broaden in scope, the number of contact points along this journey has increased significantly. However, with so many ways for brands to reach their audience, the potential for engagement and conversion has likewise exploded. The following infographic will provide more detail about cross-channel marketing.


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This infographic was created by Cordial, a text marketing platform.