5 Characteristics of a Successful CPA Firm

5 Characteristics of a Successful CPA Firm

Gurian CPA, PLLC is just one of hundreds of Dallas CPA firms offering business and personal services. They are just one of thousands of such firms operating all across the country. So how do they compete? How does Gurian rise above the competition in order to grow its market share?

The question of competitiveness is on the minds of CPAs from coast-to-coast. Between improved technology, cloud computing and online accounting services, CPAs are finding it more difficult than ever before to convince potential clients of the value of their services. Perhaps modern times dictate new ways of reaching out.

It may not be enough to measure a CPA’s success simply by showing numbers or explaining services. Perhaps the most successful CPA firms in the years ahead will measure their success based more on how their customers feel about their service rather than the actual services themselves.

In light of modern business trends, here are five characteristics of a successful CPA firm strategically poised for future growth:

1. Responsiveness

The on-demand economy has created consumers who now expect the products and services they buy to be tailored to them. For better or worse, the ‘me generation’ mentality of the 1970s has now come full circle to permeate just about every area of the U.S. economy. Consumers know what they want, and they expect to get it.

The successful CPA firm is responsive to this. CPAs are always on hand to answer phone calls and respond to e-mails. They provide personalized service to each client in a way that is perceived as attentive and caring. They treat the CPA-client relationship as a collaborative team effort rather than a mere business transaction.

2. Accessibility

The days of sitting down with your CPA for hours on end are long gone. This suggests that the successful CPA firm of the future will be accessible through a variety of means. CPAs should be accessible through social media, e-mail, text messaging, chat, and even the phone.

Also note than an important part of accessibility is speed. Clients do not want to be kept waiting in the era of electronic communications and instant gratification.

3. Professionalism

The need for increased responsiveness and accessibility has not mitigated the need to present a professional attitude and appearance. Successful CPA firms have always presented themselves professionally; that will continue for the foreseeable future. Why? Because people are very particular about their money. They might be willing to accept a casual attitude from their lawn care providers, but they expect professionalism from their CPAs.

4. Technology

There is little doubt that technology is transforming the way CPAs do business. That is a good thing. It is even better when technology is used as a tool for keeping clients actively engaged. For example, utilizing a cloud-based accounting solution accessible by both client and CPA meets the needs of both in a manner that is efficient and cost-effective. This is the kind of technology that attracts clients.

5. Performance

Last but not least is performance. Savvy clients are fully aware that their CPAs should be saving them money at tax time. They are fully aware that their CPAs should be employing accounting principles that get the job done. At the end of the day, a CPA that does not perform will neither hold on to current clients nor successfully recruit new ones.

The accounting field is changing before our very eyes. Like everything else, it is evolving with the times. Successful CPA firms need to evolve as well if they want to remain successful. That may mean changing some very fundamental things.


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